Market research

An essential part of any publishing plan is a firm understanding of the market. To make the right decisions, you need to know the size of your market, what the market wants and what the competition is.

We can help with:

  • market mapping and competition analysis
  • developing strategic plans for project development programmes
  • use of questionnaire surveys, focus groups and interviews in market research and project development
  • concept testing
  • written reports and presentations.